Wellbeats, an app-based content and software-as-a -service company, has partnered with Olympic athlete Carrie Tollefson to develop a new fitness channel dedicated to running.
The channel is being developed in response to user feedback which suggest that running or walking is one of the most common forms of exercise amongst Wellbeats users. It will feature exclusive content, created by Tollefson - a middle-distance runner who competed as part of Team USA at the Summer 2004 games - including accessible tutorials and guidance for runners of all abilities.
Ian Donley, CEO of TVI Fitness, Wellbeats' UK provider said: "We expect the new running channel to have wide-ranging appeal. It will be a real boost for Wellbeats users, beneficial for seasoned runners that don't have a virtual training provision and will offer an alternative format for people that would like to take up running but aren't interested in joining running clubs," said.
"Having Carrie on board is a real coup that will mean fitness clubs that subscribe to the service will be able to extend their provision and offer professional running training."
Wellbeats offers more than 400 on-demand virtual fitness classes and 20 fitness channels, delivered via an a multi-platform app. It currently boasts 2300 clients across the globes and is used in a number of major health club chains.
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